A new Da Portare VIA opens its doors in Utrecht, with the new VIA identity and design. Studio Modijefsky has created a new spatial identity for VIA, which has been realized in Zwolle and Den Haag and continues to inspire new interiors throughout The Netherlands.
At the core, is a strong design language that can be translated to every new location, creating a family for all the future VIA restaurants. The design principles, consisting of a material library, key shapes and custom designed elements are adjustable to the special quality of each individual site. Combining an array of wall finishes, flooring materials, a series of light fixtures and a unique palette of fabrics and colors. As a nod to VIA’s Italian component, various types of marble, mirror panels and walnut wood appear in the interior design.
Playful accents, which were derived from the shape of the logo (diamond or half triangle) to create a strong sense of identity in the interior, are interspersed throughout the space and used to combine materials and integrate signage. The shapes are also highlighted on the benches, the floor and the bar.
Bespoke connecting element, which refer to one of VIA’s founding missions - to connect people who share a love of quality – appear in the interior. An aperitif moment on the bar and a row of custom made benches are paired with specially designed “connection tables” – which effortlessly turn two table tops into a group table by clicking in an extra piece.
Aligned with the top window frames, special large frames, angled forward, have been designed to accommodate the pizza menu, bar menu and the VIA logo and are an enhanced with the addition of indirect light and VIA’s bright yellow color.
A signature in the new design, is the lighting. A colored steel structure hangs from the ceiling, supplying light to the tables beneath it. Several wires with light bulbs drop down from the structure, forming different figures and filling the space with illuminating spheres.
Above the bar, a steel structure outlines the area and steel triangles, reflected in a mirror on the wall, create diamond shapes. Sitting under a crown of light, the bar is covered in subtle grey marble slabs, placed in an angle with faceted edges. An integrated vitrine in the corner displays a comprehensive selection of spirits and gives the bar a quintessential Italian touch.
Throughout the interior, subtle winks to classic Italian décor make their presence known: from the black and white tiles covering the feet of the bar, the service point and aperitif table and the back-bar’s diamond shaped light box.
Project: Da Portare Via
Location: Utrecht, The Netherlands
Program: pizza bar
Assignment: interior design
Status: sketch design
Client: Da Portare Via
Design: Studio Modijefsky; Esther Stam, Moene van Werven, Zahra Rajaei, Camille Bilon